Build in public

What is building in public?

We are building our products, one stitch at a time, with the help and feedback from you, our community.

We're embarking on an exciting journey, and we want you to be a part of it. You'll have the opportunity to play a pivotal role in shaping the future of our brand.

What is building in public?

We are building our products, one stitch at a time, with the help and feedback from you, our community.

This is not just a passion project, I want to build something that lasts…something that makes a dent. At the very least, I want to put a smile on someone’s face. I want to do this with you. There’s going to be ups and downs, over some pretty gnarly terrain but, it will be worth it. So, want to join me on this ride together?

Check out our projects

Your voice matters. Help shape our products by voting and sharing your thoughts on projects. This is your chance to influence the gear that fits your ride, your style, and your story.

Hit the Polls

Here’s your shot to have a say. You can vote on the features you like, or don’t like. Either way, you’ll be helping us create the our products, one stitch at a time.

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    What's 'yer style?

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Hit the Polls

Here’s your shot to have a say. You can vote on the features you like, or don’t like. Either way, you’ll be helping us create the our products, one stitch at a time.

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    asdasd asdasd asd

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    What's 'yer style?

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What’s with the name?

Yellaroot yella…or, as I like to call it fool’s gold. 

Not to get too poetic but, it’s the color of the Aspens in the thin air of Colorado in September. The gritty dashed lines along the ribbons of asphalt that lead you to nowhere knows. The sparkle in the bottom of the pan that gives hope to the hopeless. The sandwich fit for a King. And hell, I just like the color.

Community ideas

Here’s your shot to have a say. You can vote on the features you like, or don’t like. Either way, you’ll be helping us create the our products, one stitch at a time.

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    I wrote this

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