This Privacy Policy describes how Yellaroot collects, uses, and protects your personal information when you visit our website, make purchases, or interact with our services. We are committed to safeguarding your privacy and complying with applicable laws, including the General Data Protection Regulation (GDPR) for EU users and the California Consumer Privacy Act (CCPA) for California residents. By using our site, you consent to the practices outlined here.
Information We Collect
- Personal Data: When you sign up for our newsletter, create an account, or make a purchase, we collect details such as your name, email address, shipping address, phone number, and payment information (processed securely via third-party providers like Stripe).
- Usage Data: We track browsing behavior, IP addresses, device information, and interactions (e.g., pages viewed, items added to cart) using cookies and analytics tools like Google Analytics.
- Marketing Data: If you engage with our emails or participate in surveys, we collect preferences and feedback to personalize communications.
- Other Data: Information from social integrations (e.g., Strava for ride stories) or user-generated content, if shared.
How We Use Your Information
- Order Fulfillment: To process purchases, ship products (e.g., western-style shirts), and handle customer service.
- Marketing and Personalization: Send newsletters, promotions, or segmented emails (e.g., to recent buyers or abandoned cart users). You can opt out anytime.
- Marketing and Review Communications: By placing an order, you agree that we may use your email address to send you notifications regarding your order status, including shipping updates. We may also send you a one-time invitation to review your purchase to help us improve our products and services. You may opt-out of receiving these review invitations at any time by clicking the ‘Unsubscribe’ link in the email.
- Website Improvement: Analyze usage to enhance site functionality and user experience.
- Legal Compliance: Share data if required by law or to protect our rights.
Sharing Your Information
We share data only with trusted partners:
- Service providers (e.g. shipping carriers like USPS).
- Analytics and marketing tools (e.g., Google, affiliate portal for tracking referrals).
- We do not sell your data to third parties.
Data Security
We implement measures like encryption and secure servers to protect your information. However, no system is infallible—notify us immediately of any suspected breaches.
Data Usage
We do not sell your personal data for profit. We may share anonymized data with trusted marketing partners (like social media platforms) solely to show you relevant Yellaroot gear.
Your Rights
- Access, correct, or delete your data.
- Opt out of marketing or cookies.
- For GDPR/CCPA requests, shoot us a message via our Data Subject Access Request (DSAR) page. We retain data as needed for business purposes (e.g., 7 years for records) or as required by law.
Cookies and Tracking
We use cookies for essential functions (e.g., cart persistence) and analytics. Manage preferences via your browser or our cookie banner.
Children’s Privacy
Our site is not for users under 18; we do not knowingly collect their data.
Updates
This policy may change—check back periodically. Continued use implies acceptance.
